Playstation is continuing their push on the idea that “play has no limits” with their latest global spot in the lead up to the launch of the Playstation 5.
“The Edge” reportedly showcases Sony’s ambition to challenge the ordinary and continue to push the boundaries of play.
Eric Lempel, Senior Vice President of PlayStation Worldwide Marketing, spoke about their latest spot in a post on the PlayStation Blog.
“We want to raise the bar for our fans and for ourselves as we move into a new generation. The core of our brand is defined by those thrilling moments when our hearts race and we leap into undiscovered adventure. That’s what this new ad is all about…The future of gaming looks incredibly promising, and we want to make a few more promises in turn. We will never stop imagining the future. We will never stop cherishing games, the remarkable people who make them, and the passionate people who play them, because we believe that Play Has No Limits.”
You can check out the latest trailer below, although it doesn’t feature any gameplay. Instead, it’s designed to draw attention to the brand. Meanwhile, the upcoming Playstation Showcase will provide new updates on titles, and potentially reveal the release date and pricing of the console.