Microsoft has today announced that it will be shutting down Mixer, its online streaming platform, on July 22. From then on, the platform will redirect to Facebook Gaming.
Originally established as Beam.io, Microsoft purchased the platform in 2016 before renaming the brand. “Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the service for them as quickly and broadly as possible,” said Head of Xbox, Phil Spencer.
“It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences we want to deliver to gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform,” He continued.
Phil revealed that Microsoft are “teaming up with Facebook to enable the Mixer community to transition to Facebook Gaming.”
While the Mixer platform has struggled to obtain a significant audience to compete with streaming giant Twitch, it secured the likes of Ninja and Shroud through exclusive contracts. Them, as well as other partnered streamers, now have the option of shifting their platform to Facebook Gaming or moving elsewhere.
Microsoft has stated they will continue to utilise the Mixer technology, with plans to implement some of its capabilities to Microsoft Teams. In the meantime, their priority focus remains on Xbox, their Game Studios, the evolution of Xbox Game Pass, the launch of Xbox Series X, and the global opportunity to play anywhere with Project xCloud
For more information on the announcement, check out Phil Spencers blog post on Xbox Wire.